Due to COVID-19, there has been exponential increase of eCommerce sites. But with such massive growth, how does one grow their own eCommerce website?
eCommerce SEO is certainly one of such ways. If you run your own eShop then you are probably selling a range of products … or perhaps … many products? So it becomes really hard to find the right marketing / SEO strategy for your business.
Worry not though, I am here to help! Over the last 16 years or so I have been honoured to help many eCommerce owners grow their stores and I am certain I can help you too! However, eCommerce SEO is slightly different from traditional SEO.
How does eCommerce SEO work?
First and foremost, eCommerce sites tend to have a ton of products, categories, etc … of course, it always depend on what kind of products you are selling. If you build the next Amazon then you will have million, if not billion of pages to work with. Of course, each product also have their own variants (colour, size, etc …) which can make SEO even more complex (believe, I know). Therefore, when it comes to eCommerce SEO, technical SEO becomes more important then in any other type of site (of course, I am not saying that technical SEO is not important for other type of sites because it is but for eCommerce sites technical SEO is especially important). Therefore, you need to build your eCommerce site to its highest SEO standard.
However, that being said, building eCommerce links is also important part of eCommerce SEO. However, it can be hard to know which products/categories to target first or if targeting all categories and products, it may require too many links which can also backfire. That’s where I come in. Over the last 16 years I had a pleasure working tons of eCommerce stores and make them more successful. Some of my recent achievements:
- Pharmaceutical store gets first positions for their relevant keywords and the site goes from £400 to £12,000+ per month
- Home improvement store gets their first positions and the site goes from no earning to £15,000+ per month
- Many other successes too
So yes, my eCommerce SEO works well. Here’s my approach:
- Initial chat
- Technical SEO audit (recommendations/fixes)
- Content / Backlinks content
- Current rankings (if any)
- Quick wins (pages/categories/products that would rank quicker)
- Content suggestions
- Rankings up
These are just basic approach with main steps. Of course, I have not mentioned competitors analysis, proper keyword research, meta data global sheet with suggestions, etc … so eCommerce SEO is not just backlinks or technical SEO. It is a whole bunch of everything. Are you interested in discussing this with me? Get in touch!